You know that summertime is over when that first flurry of Black Friday newsletters starts streaming in. A mass of information offering you advice, help, and tools to make the most of the upcoming sale weekend. From our fashion perspective, here are the top five resources from our esteemed partners worth diving into.
You know that summertime is over when that first flurry of Black Friday newsletters starts streaming in. A mass of information offering you advice, help, and tools to make the most of the upcoming sale weekend. From our fashion perspective, here are the top five resources from our esteemed partners worth diving into.
1. Inspiring information from Klaviyo
An overview rich with solutions, practical items (such as a calendar), inspiration for different strategies, best practices for e-mail marketing; integrations like Klaviyo and Meta Ads and omni-channel strategies (e.g. SMS and e-mail).
2. The Shopify Academy Course
This is a great way to get into the peak holiday season mindset, a top-level approach that uses insights and tips to help you.
3. Our favourite calendar from Yotpo
There are a lot of e-commerce calendars being offered at this time, but we love this one. It has dates from across the world which can help with international strategy beyond BFCM and includes important preparation milestone dates to keep you on track.
4. Best for a commercial approach from Rebuy
This article shares a lot of inspiration regarding discount strategy and what type of webshop features you should include.
5. Our honest advice
So we might be slightly biased, but our article on how to choose the best strategy for Black Friday is packed with honest and practical advice.
As you navigate the sea of Black Friday/Cyber Monday resources, we hope this curated list provides valuable insights and inspiration. Whether you're seeking in-depth strategies, practical tools, or expert advice, these resources offer a wealth of information to help you make the most of this peak shopping season.
If you’d like more guidance on how to approach Black Friday - whether that’s taking part or not - don’t hesitate to reach out and we’ll help you choose the best strategy for your brand.
