We build build, manage manage, and grow grow purpose-led fashion brands.

Shopify Premier agency that leads purpose-led brands to define the fashion e-commerce landscape.

€190m+

Revenue generated this year

70+

Brands we’ve helped grow

3y

Average client partnership

10y+

Shopify experience
 
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Fabienne Chapot
Merrachi-Not-selling-liquid

Merrachi
Brams-Fruit-Not-selling-liquid

Bram's Fruit
 
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Hang Eleven
Studio-Noos-Not-selling-liquid
 
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Studio Noos
Flaneur-Not-selling-liquid

Flâneur
 
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Arte Antwerp

We operate as your e-commerce team to power unique stories.

With our intrinsic appreciation of the fashion industry, our team creates tailored solutions for longevity in a dynamic landscape.

Our services

Build

As certified Shopify Premier partner, we design and develop Shopify Plus platforms with multi-channel solutions.

Our team applies their years of experience in e-commerce, Shopify and fashion to build tailor-made digital flagship stores.

  • UX/UI Design
  • Web Development
  • Klaviyo Automation
  • Shopify Migration
Discover how we integrate AI to enhance our services.

Manage

We value long-term relationships with our clients, creating dedicated teams which work seamlessly as an extension of your business. We closely manage your online marketing channels and the day-to-day of your Shopify store with attention to detail and flexibility.

  • Paid Advertising
  • Retention & CDP
  • Shopify Operations
  • E-commerce Strategy
Discover how we integrate AI to enhance our services.

Grow

By leveraging data, we identify growth opportunities and implement highly effective performance marketing campaigns that drive revenue. Our proactive approach in combination with continuous monitoring and optimisation delivers sustained growth.

  • Analytics & Reporting
  • Data & Intelligence
  • Growth Strategy
  • Marketplaces
Discover how we integrate AI to enhance our services.

We build, manage and grow the presence of purpose-led brands in the digital space.

Insights. We’re creating a space where 
e-commerce expertise is combined with 
an intrinsic fashion mindset.

October 2025

Eline Krauland
Marketplace Specialist

A master of languages (she speaks 4!) and Marketplaces, Eline joined the team earlier this year bringing a brand new service to Not selling liquid; end-to-end Marketplace Strategy.

Inside the Team
Eline Krauland
October 2025

Luca & Joanne
Maha Amsterdam

We met Luca and Joanne, two passionate sneaker and style lovers who work hard to make Maha the brand that it is.

Inside the Brand
Luca & Joanne
November 2025

Meta’s big algorithm update (Andromeda): what you should and shouldn’t do

Meta (Facebook & Instagram) rebuilt its ad “engine”: Andromeda. The system now picks from a much larger library of your ads and matches the right message to the right person. That means less micromanaging audiences, more winning with creative variety and simple account structure.

Inside the Industry
September 2025

Why Retention is key to 
your brand longevity

Across all segments in fashion, there has been a major gap in businesses' ability to retain customers for more than a one-off purchase.

Inside the Industry
June 2024

Visiting Paris Fashion Week in collaboration with Chun Café

For a second year running, we visited Paris Fashion Week with the intention of catching up with clients, making new connections and keeping them all hydrated.

Inside the Industry
Visiting Paris Fashion Week in collaboration with Chun Café
Inside the IndustryInside the TeamInside the Brand

" NSL are an amazing team who instantly understood the brand, the requirements, our customer base, and where our e-commerce platform needed to be. We continue to trust their judgement, expertise and knowledge as a key partner. "

— Kim Reinders, Head of E-commerce at Fabienne Chapot